Film Business Asia: Moveable Feast lands in Taipei box office zone
August 20, 2013
Moveable Feast lands in Taipei box office zone
By Stephen Cremin
Mon, 19 August 2013, 18:45 PM (HKT)
Box Office News
Zone Pro Site: The Moveable Feast(總舖師) had the second biggest opening of the year for a Chinese-language film in Taipei, securing NT$8.13 million (US$272,000) over three days on 23 screens.
The comedy is about a failed model who, after returning to her hometown, finds the family business of arranging huge banquets has been reduced to a single noodle stand. She sets out to rejuvenate the business with the help of a former customer.
The film markets the return to feature film directing of CHEN Yu-hsun(陳玉勳) after a decade-and-a-half. In recent years, he shot shorts as part of the portmanteau films Juliets (茱麗葉) (2010) and 10+10 (十加十) (2011).
In February, local comedy David Loman (大尾鱸鰻) made NT$16.0 million (US$534,000) in its first three days. Three years ago, young gangster drama Monga (艋舺) (2010) opened on NT$26.0 million (US$879,000).
Like Loman and Monga, the film was distributed in Taiwan through Warner Bros (Taiwan) Inc (美商華納兄弟 (遠東) 股份有限公司臺灣分公司) who also invested. Marketing was by Steve WANG (王師)’s Activators Marketing Co Ltd (牽猴子整合行銷股份有限公司).
Yesterday, Wang claimed on Facebook that Zone Pro Site had taken NT$14.5 million (US$484,000) in its first two days in cinemas nationwide, but the number can’t be independently verified.
The Taiwan-produced film was runner-up to another new release, Percy Jackson: Sea Of Monsters, which made NT$10.5 million (US$349,000) on 20 screens. Elysium 엘리시움 (2001), The Conjuring and The Purge took the third, fourth and fifth slots.
Still on release, Pacific Rim and Monsters University have now taken NT$120 million (US$4.01 million) and NT$101 million (US$3.36 million) respectively.
World sales of Zone Pro Site is represented by the recently-launched Ablaze Image Ltd (光在影像股份有限公司) in Taipei.